Burger King is one of the most popular fast-food chains in the world. It was founded in 1954, and its logo has changed a lot over the years.
In this article, we’ll explore the different designs that have been used and how they’ve reflected Burger King’s changing image. Plus, we’ll take a look at some fun facts about Burger King that you may not have known.
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Burger King – History and the brand evolution
Burger King has not always been the fast-food giant that it is today. In fact, the company has undergone quite a few changes since its founding in 1954.
Let’s take a look at the history of Burger King and how its logo has transformed from years ago to date.
Burger King was founded by Keith J. Kramer and Matthew Burns. The company was originally called Insta-Burger King and was a part of the Insta-Broiler System. The Insta-Broiler System was designed to cook burgers faster than traditional methods. In 1955, the company was renamed Burger King and began franchising.
In 1954, the company began using the name Burger King after it was acquired by David Edgerton and James McLamore. The company began using the now-famous “Burger-King” logo in 1955. In 1957, Burger King introduced the Whopper, which is still one of the company’s signature products.
In 1968, Burger King was sold to Pillsbury. Under Pillsbury’s ownership, the company expanded rapidly and began to open restaurants in other countries. In 1974, Burger King introduced the “Have it Your Way” slogan, which is still in use today.
In 1989, Pillsbury sold Burger King to Grand Metropolitan. Grand Metropolitan then merged with Guinness to form Diageo.
In 2002, Diageo sold Burger King to a group of private equity firms led by TPG Capital. TPG Capital then took the company public in 2006.
In 2010, Burger King was sold to 3G Capital for $3.26 billion. 3G Capital then renamed the company Restaurant Brands International.
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Evolution of the Burger King Logo
The Original Burger King Logo
The very first Burger King logo was designed in 1954. It featured a half-rising sun with BURGER KING in caps under. The sun represented the company’s ambition to expand its restaurant empire across the world.
This logo was used for about a year before being replaced by the next one.
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The Second Burger King Logo
The second Burger King logo was introduced in 1955. It was a pretty straightforward design that simply said “Burger-King” in dark letters. It was a simple, no-frills look that was easy to read and remember.
The Third Burger King Logo
Burger King changed their typeface and logo again in 1957. This time, they introduced the red color and crowned the King character. The new typeface was more playful and fun, which mirrored the company’s image at the time.
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The Fourth Burger King Logo
The bun was added to the Burger King logo in 1969. This was done to make the logo more closely resemble the product. The company also wanted to show that their buns were made fresh and not frozen.
The Fifth Burger King Logo
They refreshed the logo a bit in 1994 while still retaining the classic elements that made it recognizable. This logo was more or less like the previous one, but with a more modern feel to it.
The words were in caps with red and orange colors. This logo is still used by some Burger Kings today. It is very recognizable and has a classic feel to it.
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The Sixth Burger King Logo
The sixth Burger King logo was contracted to Sterling Brands Agency in 1999. The agency came up with a very minimalistic and modern logo that featured the words “BURGER KING” in all caps. The letters were spaced out to create a more playful feel.
The crown was removed from the Burger King logo, as the company wanted to update its image and move away from the “fast food” stereotype.
The Seventh Burger King Logo
Burger King updated their logo again in 2021 through Jones Knowles Ritchie. The new logo is a nod to the company’s heritage while also looking ahead to the future. The wordmark is still in all caps but now features a more acceptable look.
The buns are still there, but they’ve been simplified and given a more modern look.
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Design Elements of the Burger King Logo
The Burger King logo has undergone several changes over the years, but there are some elements that have remained constant.
Its most notable feature is the use of a wordmark. A wordmark is a type of logo that features the name of the company in a stylized font.
The Burger King wordmark has always been written in capital letters. The font used in the wordmark has also changed over the years, but it has always been a sans serif font.
Another constant element in the Burger King logo was the use of a crown. The crown is meant to symbolize the company’s commitment to quality and its status as a leader in the fast-food industry.
The Burger King logo has also featured different colors over the years. The most commonly used colors are yellow, red, and black. However, the logo has also been seen in green, blue, and white.
The Popularity of the Burger King Logo
Over the years, the Burger King logo has become one of the most recognizable logos in the world.
It is estimated that the logo is seen by over 50 million people every day. The Burger King logo is so popular that it has even been featured in movies and TV shows.
For example, the logo can be seen in the opening scene of the movie “Jaws” and in an episode of the TV show “Seinfeld.”
The marketing team at Burger King has done a great job of creating a logo that is simple, yet effective. The logo is popular because it is easy to remember and it is also very versatile.
The logo can be used in a variety of different contexts and it still looks good.
Their branding element has been successful in helping the company achieve global recognition.
The Burger King logo has undergone several changes over the years, but the basic design has remained the same.
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Burger King Timeline
1954: The first Burger King restaurant opens in Miami, Florida. Keith J. Kramer and Matthew Burns founded the restaurant and called it Insta-Burger King.
1955: The Insta-Burger King chain is acquired by David Edgerton alongside James McLamore. They change the name of the chain to Burger King and introduce the Whopper.
1957: The Burger King logo is created. It features a wordmark written in a sans serif font with a crown above it. The colors used in the logo are yellow, red, and black.
1968: Burger King introduces the BK Broiler, a flame-grilled burger.
1974: Burger King launches its first national advertising campaign. The slogan used in the campaign is “Have It Your Way.”
1981: Burger King introduces the Croissan’wich, a breakfast sandwich made with croissants.
1989: Burger King introduces the BK Joe, a line of coffee drinks.
2003: Burger King launches its “The King” campaign.
2010: Burger King introduces the Satisfries, a lower-calorie alternative to traditional fries.
2010: 3G Capital, a private equity firm, acquires Burger King.
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Conclusion
Burger King has come a long way since it was founded. Its logo has changed a lot over the years, reflecting the company’s changing image.
Today, Burger King is one of the most popular fast-food chains in the world. Plus, it’s always fun to look back and see how much things have changed over the years. Who knows what the future holds for Burger King? Only time will tell.
Tom Clayton
Tom loves to write on technology, e-commerce & internet marketing. I started my first e-commerce company in college, designing and selling t-shirts for my campus bar crawl using print-on-demand. Having successfully established multiple 6 & 7-figure e-commerce businesses (in women’s fashion and hiking gear), I think I can share a tip or 2 to help you succeed.
